Giving away functional, branded products, gifts or garments, is a more effective promotional move than merely handing out simple business cards or flyers. By simply putting your business card or logo on a magnet, bag, pen, pad or key chain, you will find that your customers will remember your business long after the promotional item has been given. Step it up another level and reward your better customers and staff with your own branded clothing and apparel, all carrying your logo to advertise your brand. Branded promotional products and gifts make a longer lasting impression, because of the length of time the gift item is retained. By giving more useful gifts that your customers will actually use, it will keep your business in plain sight… and not in the bin or in a drawer, with all the other business cards that the customer may or may not look at.